We help our clients to communicate in a more persuasive maner by using compelling visuals to explain large, mixed, complex data sets simply.
These visuals or infographics deliver complex data in a meaningful and appealing manner. Sometimes facts are hard to decipher from a bunch of data. Sometimes a picture says a thousand words. Sometimes your message needs to be immediate. Our aim is to deliver the information in an arresting and accessible manner; to make the complex more simple. Graphics in this context are generally static allowing the user to read information without the need for interaction. Normally used in print and display media.
Moving on from explanatory graphics, exploratory graphics add an additional richness to a static picture in the form of interactivity.
Exploratory graphics reflect the complexity of the data that drives them: They can be simplistic - from providing a filtration of the various data sets - to highly dynamic - allowing the user to change data view types or sequencing of data. The richer the original data, the greater the potential level of dynamic graphics meaning a greater, deeper, more compelling story can be told in graphics. Exploratory graphics are typically suited to any type of computer-driven device, from desktops, tablets, smartphones, set-top boxes and kiosk-type environments.
Not necessarily a progression from ‘exploratory graphics’ but rather as a tool more targeted to audiences beyond individual users.
Experiential takes a number of visual elements and combines them into a more immersive experience. This immersion is normally via a number of media working cohesively to a single aim ie to convey a message and a story. Medias could be projected sound and video with augmented data allowing user interaction via smart phones or other devices. These types of graphics would generally be used to communicate a visual story driven via data in larger venues eg: corporate, retail or open public spaces.
Specialising in creative data services (what exactly does that mean?)
We're particularly passionate about delving into your data sets (alongside any ancilliary data) to help you better understand its meaning. We tell compelling stories in an expressive and interactive manner by visualising your data.
We equally understand and select the most appropriate channel(s) through which to express your stories and messages. Types of channels and the most appropriate media can vary considerably between and within different sectors and regions. At drawtag, the primary element for us to consider, understand and work with, is always the data.
For a number of years we've had the pleasure of working with ifina, a ‘top flight’ fund administration firm based in the UK with several additional offices throughout the world.
Initially we created the new brand identity, with an accompanying computational spirograph style graphic. These elements were quick to establish the foundations of the new ifina brand presence which manifested across many forms of marketing channels and materials.
As new technologies continue to disrupt the established publishing workflows, Spectra approached us to create a new, cloud-based publishing application that manages complex fund data.
At the applications core is a complex data model that surrounds the fund and sub-fund reporting industry. Visualised as individual spheres to provide not only the logotype /branding but also the navigation within the application alongside many visual clues within the UI / UX.
Wineitude’s mission was to “empower the customer with knowledge and provide them with the access to global wines that they would struggle to locate anywhere else”.
For every wine, detailed data is tagged from tasting notes through to grape longitude and latitude references. The customer can then monitor his palette preferences. These global taste journeys can be compared over time or mapped against others within the Wineitude community.
Mobile Video Multicasting, a new and exciting opportunity for CAPmedia was made possible by a mixture of new venue technologies connecting to consumer's smart phones and tablet devices.
CAPmedia are hoping their innovative Mobile Multicasting will help transform both the spectator's experience and the venue’s commercial model in the near future. The intention is to build individual ‘Wi-Fi bubbles’ that allow fans to view up to 32 live streaming TV channels on their smartphones.